tag : bright yellow-green apples: market forces

"I see little point in persisting in a discussion with one so obstinate as you" Martin White

Monday, August 16, 2004

market forces

coke

A quote from Paul Morely in this weekend’s Observer music monthly magazine:

“Coke’s 21st centaury version of teaching the world to lose their senses, their mind and their taste, has the young British soul singer Sharlene Hector handing out bottles of Coke to passers-by as if the liquid is the blood of Christ, or the urine of Buddha, or, my God, the sweat of Elvis. She softly, to the point of insipidly, sings the 1954 protest song “I wish I knew how it would feel to be free” that the fabulous Nina Simone would make her own. A song that was once a powerful, delicate cry for equality and freedom has its guts ripped out and is presented as if it is Coke that can be the ticket to a higher spiritual place. A sip of Coke and you slip into a pure, divine, utopian society where barriers of age, creed, race and sex are deliciously blurred by a mutual love for this coin-dissolving elixir. With a look in her eyes that suggests she has seen the Virgin Mary, or maybe that she is herself the Virgin Mary encouraged back to life by the Coke millions, she gives strangers already opened bottles of Coke.”

It sums up, with great charge, the utter cynicism of markets. And their ongoing drive to try and package life & aspiration, a whole way of being, then sell it back to us. Products are no longer enough for the market, it must advance yet further into the co modification of all. Along with patenting genes & endemic species they now come to us and offer happiness and meaning on the shelf. Hollow shell.

It’s worrying how easily the corporation and religion seem to be intermingling - to the detriment of us all (yes, even those who get very rich using the pith of an ideal, as witness in brazen form by Coke recently, will see a blanching of life in time.) On the other side churches, for example, will have mission statements. And work like companies to plant and advance their range of influence, then sell the successful packaged formula onto ’failing’ (ie. not so financially wealthy, or populous) congregations so that they too can be blessed by a greater market share. Anyone for Alpha, as patented by HTB?

about commerce
or
one dimensional temptations
or
find your own

Hollow words and empty gestures
The power of losing,
Though sublime,
Is allways waiting for a call
You're intimate experiences
Your very soul

The art of living
Is the new black
They'll sell you your loves
You're intimate experiences
Your very soul
Back to you
To make the stocks
We're all on the market now

19 Comments:

Anonymous Anonymous said...

very very interesting post and poem! i like muchly!

i remember the sense of utter outrage at a worship event i was at in May when i saw the worship leader wearing a "coca-cola" branded T-shirt.
interesting they coin the eaqual rights song, given their company's own lack of ethics...

5:18 PM  
Anonymous Anonymous said...

very very interesting post and poem! i like muchly!

i remember the sense of utter outrage at a worship event i was at in May when i saw the worship leader wearing a "coca-cola" branded T-shirt.
interesting they coin the eaqual rights song, given their company's own lack of ethics...

5:18 PM  
Anonymous Anonymous said...

very very interesting post and poem! i like muchly!

i remember the sense of utter outrage at a worship event i was at in May when i saw the worship leader wearing a "coca-cola" branded T-shirt.
interesting they coin the eaqual rights song, given their company's own lack of ethics...

5:19 PM  
Anonymous Anonymous said...

they were both me... um... the site told me it hadn't worked first time...
*mumble technology mumble grrr*
;o)

-ash

5:24 PM  
Anonymous Anonymous said...

"I'd like to teach the world to sing..." The current crop of MBA's certainly have not invented commerce' fascination and lust for spiritual dollars. Not a new thing, not an old thing, just people eking once again. Hardly worth commenting on. Unforunate if it drives the hordes back to the altar, then it will begin anew.

5:34 PM  
Blogger camille said...

for some reason i can't seem to get the image of our ancestors speaking in grunts out of my mind as i read this
the one in the pack which always uses, abuses & confuses the rest...
seems like the weights are uneven, but suppose this is an endless struggle for purity of thought, the journey for evolution...that without the coca cola, there would be no outrage at its existence and no desire to move beyond
the sacrilege is almost, at this point, beyond recounting as it is an endless sea of crap...the true hope lies in the those that remain angry and keep waving their swords at windmills
as you quoted in your earlier post, the old man, meandering through the streets, the only one with the light, shouting 'god is dead! god is dead!'

2:37 AM  
Blogger postliberal said...

*Ash –

well indeed, the duality of most big corporations is quite fascinating. Quite how Coke manage to keep the smile face up as a facade over it’s less than beneficial activities is some achievement.

*Anonymous –

“Hardly worth commenting on.”

Well I have to have something to say, you know, and might as well present it all as novelty if I’m to sustain reader interest ;)

“Unforunate if it drives the hordes back to the altar, then it will begin anew.”

I would say bringing people to the alter is actually subversive of the McDonaldisation of the Church, in that people are brought to the possibility of encounter with God which breaks through systematising and control by manageability. The table of Christ gives no gimmicks, and is not prepacked, all are welcome without having to by into a system and a given identity.

*Camille –

Oh rest assured there is always something to get in a fit of indignation about! In a world where power and ideas of domination & order seem so attractive, there’s dehumanising activity every which way. Thank God for the prophets, declaring the death of preconceptions and through whom God said he should be dead to them until they see him in each other. (Disclaimer: all scriptural interpretations and exegesis are personal, and fallible as any other).

9:50 AM  
Anonymous Anonymous said...

So, an obvious observation becomes novelty because it lacks substance? Pretty easy cop. Back to the altar is back to ignorance of Human nature and the authorized condemnation of the natural. Thank WHO for the Saints? Um, the Catholic church springs to mind, hardly god...If I smell something sweet in this world, chances are its not a rotting saint, more likely the caramel in Coke. Bit of critical thinking is hardly a bad thing in this type of discourse but it always seems absent from people who have given over that faculty to Daddy in the sky ( without diamonds).

3:31 PM  
Anonymous Anonymous said...

Almost forgot Camille, purity of thought? Seems at odds with any religious, not SPIRITUAL, but religious beliefs. That purity must be self generated, I smell the unclean aroma of ripe dogma here. The antithesis of any independent thought. The progress of evolution is difficult to measure, but the stick used is not a chalice, we don't measure our progress as people by the volume of the tears of christ it contains, metaphor for loss and longing or not. A lame shot at an easy target as an example of the outrages of capitalism, hardly legitimizes the incoherent ramblings of the defenders of the source of society's misery. Any society, pick one.

3:40 PM  
Anonymous Anonymous said...

Almost forgot Camille, purity of thought? Seems at odds with any religious, not SPIRITUAL, but religious beliefs. That purity must be self generated, I smell the unclean aroma of ripe dogma here. The antithesis of any independent thought. The progress of evolution is difficult to measure, but the stick used is not a chalice, we don't measure our progress as people by the volume of the tears of christ it contains, metaphor for loss and longing or not. A lame shot at an easy target as an example of the outrages of capitalism, hardly legitimizes the incoherent ramblings of the defenders of the source of society's misery. Any society, pick one.

3:41 PM  
Anonymous Anonymous said...

Almost forgot Camille, purity of thought? Seems at odds with any religious, not SPIRITUAL, but religious beliefs. That purity must be self generated, I smell the unclean aroma of ripe dogma here. The antithesis of any independent thought. The progress of evolution is difficult to measure, but the stick used is not a chalice, we don't measure our progress as people by the volume of the tears of christ it contains, metaphor for loss and longing or not.

3:41 PM  
Anonymous Anonymous said...

Almost forgot Camille, purity of thought? Seems at odds with any religious, not SPIRITUAL, but religious beliefs. That purity must be self generated, I smell the unclean aroma of ripe dogma here. The antithesis of any independent thought. The progress of evolution is difficult to measure, but the stick used is not a chalice, we don't measure our progress as people by the volume of the tears of christ it contains, metaphor for loss and longing or not.

3:41 PM  
Anonymous Anonymous said...

Almost forgot Camille, purity of thought? Seems at odds with any religious, not SPIRITUAL, but religious beliefs. That purity must be self generated, I smell the unclean aroma of ripe dogma here. The antithesis of any independent thought. The progress of evolution is difficult to measure, but the stick used is not a chalice, we don't measure our progress as people by the volume of the tears of christ it contains, metaphor for loss and longing or not.

3:42 PM  
Anonymous Anonymous said...

Almost forgot Camille, purity of thought? Seems at odds with any religious, not SPIRITUAL, but religious beliefs. That purity must be self generated, I smell the unclean aroma of ripe dogma here. The antithesis of any independent thought. The progress of evolution is difficult to measure, but the stick used is not a chalice, we don't measure our progress as people by the volume of the tears of christ it contains, metaphor for loss and longing or not.

3:42 PM  
Anonymous Anonymous said...

Almost forgot Camille, purity of thought? Seems at odds with any religious, not SPIRITUAL, but religious beliefs. That purity must be self generated, I smell the unclean aroma of ripe dogma here. The antithesis of any independent thought. The progress of evolution is difficult to measure, but the stick used is not a chalice, we don't measure our progress as people by the volume of the tears of christ it contains, metaphor for loss and longing or not.

3:42 PM  
Anonymous Anonymous said...

Almost forgot Camille, purity of thought? Seems at odds with any religious, not SPIRITUAL, but religious beliefs. That purity must be self generated, I smell the unclean aroma of ripe dogma here. The antithesis of any independent thought. The progress of evolution is difficult to measure, but the stick used is not a chalice, we don't measure our progress as people by the volume of the tears of christ it contains, metaphor for loss and longing or not.

3:43 PM  
Anonymous Anonymous said...

Almost forgot Camille, purity of thought? Seems at odds with any religious, not SPIRITUAL, but religious beliefs. That purity must be self generated, I smell the unclean aroma of ripe dogma here. The antithesis of any independent thought. The progress of evolution is difficult to measure, but the stick used is not a chalice, we don't measure our progress as people by the volume of the tears of christ it contains, metaphor for loss and longing or not.

3:46 PM  
Anonymous Anonymous said...

Almost forgot Camille, purity of thought? Seems at odds with any religious, not SPIRITUAL, but religious beliefs. That purity must be self generated, I smell the unclean aroma of ripe dogma here. The antithesis of any independent thought. The progress of evolution is difficult to measure, but the stick used is not a chalice, we don't measure our progress as people by the volume of the tears of christ it contains, metaphor for loss and longing or not.

3:47 PM  
Anonymous Anonymous said...

Almost forgot Camille, purity of thought? Seems at odds with any religious, not SPIRITUAL, but religious beliefs. That purity must be self generated, I smell the unclean aroma of ripe dogma here. The antithesis of any independent thought. The progress of evolution is difficult to measure, but the stick used is not a chalice, we don't measure our progress as people by the volume of the tears of christ it contains, metaphor for loss and longing or not.

3:47 PM  

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